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      China's cross-border e-commerce players value Middle East, India markets: report

      Source: Xinhua| 2018-07-08 17:57:42|Editor: Yamei
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      BEIJING, July 8 (Xinhua) -- China's major cross-border e-commerce players put much focus on the Middle East and India markets, a report has shown.

      Five of the top 10 best performing cross-border e-commerce apps in the first five months focus on the two regions, such as Club Factory, SHEIN, ROMWE, and JollyChic, according to a report from app data provider App Annie.

      Smartphones are popular in Arab countries and local consumers have strong purchasing power. But the oil-rich countries lack textiles and other light sectors, offering cross-border e-commerce opportunities for products like apparel.

      The Indian market enjoys a huge population and high potential for economic growth, thus attracting many e-commerce players to expand their presence.

      Alibaba's AliExpress tops the list, which mainly reviews the performances of third-party business-to-consumer e-commerce platforms targeting overseas consumers.

      The report also showed that South American markets pose rising growth potential while developed markets in Europe and the United States remain attractive to Chinese e-commerce players.

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